Brief

Ortak was a new finance platform launched by the founder of BluTV. It was entering the market with no name recognition, and it needed people to trust an unfamiliar brand with their money.

What we did

Instead of an ad, we built a conversation: a 20-episode video podcast with economists and finance content creators. Guests included Can Yılmaz, Uğur Karakullukçu, Kaan Sekban and Barış Soydan.

We handled the whole production, from the idea and the set build to directing and editing. From every episode we cut three to four vertical short videos, edited separately for Instagram Reels and YouTube Shorts.

Deliverables

• 20-episode video podcast

• 60 to 80 vertical short videos

• Set design and build

Note

The platform was later acquired and renamed, and the episodes are no longer online.