Yakutsk, in Siberia, is the coldest major city on Earth. In winter, at around minus forty, the fish at its open-air markets are sold frozen solid, standing upright in crates like firewood.

We imagined the woman who sells them, and the laugh that warms the whole market.

About the campaign

Don't use AI without feelings is a self-initiated campaign by Chamber Eight. Anyone can generate a video now. Very few can make you feel something in ten seconds. Each episode is one real place, one invented character and one feeling, made entirely with AI and directed like a film.

Directed by Sabit Başman. Made with AI.