COMMERCIALS & BRAND FILMS
Commercials and brand films. On set, with AI, or both.
The tools change every month. The craft does not.
Chamber Eight is an independent, director-led creative company in Istanbul. We make commercials and brand films with AI, on set, or with both, and every film is directed by Sabit Başman, from the first idea to the final frame.
What we make
AI commercials. Films made entirely with generative tools, from world and characters to camera and sound, directed with the same discipline as a shoot. Hybrid films. Real performances and locations filmed on set, extended with AI where it serves the story: worlds, scale, effects, variations. Brand films and campaigns. The idea, the film and the cutdowns a campaign needs, designed to work together.
How we work
01. Idea. We start from what the audience should feel, not from what the tools can do. 02. Treatment. Story, tone, look and the production approach: on set, AI, or both, decided shot by shot. 03. World. Look rules, characters, locations and key props are designed and locked before production. 04. Production. We shoot, generate, or both, with one director across every shot. 05. Post and delivery. Edit, colour, sound and music, delivered in every format the campaign needs.
Who directs
Sabit Başman is a director and creative director based in Istanbul and the founder of Chamber Eight. Behind the camera he has worked on projects for brands such as Johnnie Walker, Volvo, Longines, Yves Rocher and BluTV.
Questions
Is the film made fully with AI? It depends on the idea. Some films are fully generated, some are filmed on set and some combine both. We decide shot by shot, based on what the story needs. Can you keep a character or product consistent across a whole film? Yes. Characters, locations and products are designed and locked before production, so every shot stays in the same world. How long does an AI commercial take? Usually one to two weeks from an approved idea to delivery, depending on length and complexity. Do you work with agencies and production companies? Yes. We can lead a project from idea to delivery, or join your team as the director. Where are you based? Istanbul, working with brands in Türkiye and internationally.
